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Deepak Chopra, MD
"EFT offers great healing benefits."
EFT (Emotional Freedom Techniques®) Where emotional relief brings physical health
Self help method often works where nothing else will No Drugs Involved ~ High Success Rate
EFT Resources
Building a Thriving Practice--Part IV
Here's a simple idea to add power to the idea of specialization. Just add the phrase "when nothing else works" in your advertisement. Examples of possible ads are as follows:
The list of possibilities here is, of course, endless.
Two advantages to advertisements worded this way. First, they are inexpensive to run because they are simple, to the point and do not require elaboration. Second, they imply quite subtly (and therefore powerfully) that you should be the first person they see, not the last. They suggest a superior technique because, after all, you are saying that your technique is likely to work where others fail. This is true, by the way.
More next time.
Cheers, Gary
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