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Articles & Ideas

General

Re-evaluating the Apex problem

EFt Tapping Outdated ImageNote: This is one of 3,000 articles written prior to the updated Gold Standard (Official) EFT Tapping Tutorial™. As a result, it is likely outdated. It provides practical uses for EFT Tapping but you should also explore our newest advancement, Optimal EFT, by reading our free e-book, The Unseen Therapist™, and/or get help from a Certified EFT Practitioner.

by Gary Craig

It's time to re-evaluate the Apex Problem.

For those to whom this is a new term, the Apex Problem is a name given by Dr. Roger Callahan to the seemingly strange notion that many clients don't give credit to the tapping procedures for their results. Instead, they tend to "explain it away" or ignore its impact almost as though it didn't happen. Dr. Callahan describes the reason for this in terms of brain functioning.

In my experience, the REAL problem with the Apex problem is that many therapists have simply accepted it as something unusual that is unique to the tapping procedures. It is often considered something that just happens and there's not much that can be done about it.

What a limit!

In the business world, the Apex problem happens with great regularity. It is the simple idea that people won't buy what you are selling unless it fits within their belief systems. All the logic in the world is useless unless your product (healing in this case) "plugs in" to their existing frame of reference. To violate this is to commit business suicide.

Let's look at an example. In Stephanie Rothman's recent post she said:

"The circles that I run in are fairly metaphysical, and because of that, I run into little resistance when discussing or demonstrating EFT. I have even done an alternative health-expo with my barter group with excellent results and leads. This is what I am used to."

For this group of people there is no "Apex problem" because EFT already plugs in to their beliefs. If all of our clients came from this frame of reference then we would have little or no problems with client acceptance.

Stephanie then goes on to describe her experience with people at her gym (different belief systems than those from her metaphysical circles) and has this experience:

"Except for the Chiropractor next to me and the massage lady in the corner, all the people that I did EFT on were uncomfortable with it! I HAVE NEVER RUN INTO THAT BEFORE. The Apex Effect in all its glory!"

We can all learn from Stephanie's experience and I commend her for sharing it. The Apex problem isn't a problem in and of itself. It is simply a message to us that we must change our ways and adapt our delivery to fit within the client's beliefs. Several insightful posts have offered ideas along these lines. I look forward to more of them.

Cheers, Gary

FOR MORE EFT HELP ...

Explore our newest advancement, Optimal EFT™, by reading our free e-book, The Unseen Therapist™