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Incorporating EFT into Corporate Programs

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Steve Wells from Australia, has extensive experience in the corporate world and shares some of his methods with us. Please note how he presents EFT along with a list of other corporate methods. This helps to "build a bridge" so that EFT will be more acceptable to the corporate clients.


By Steve Wells

Over the past 7 years since learning EFT I have conducted a wide range of corporate programs in which I have managed to incorporate EFT in some way shape or form. I thought it would be useful to write about this as many people from the list have contacted me wanting to use EFT with corporate clients but not knowing how to market or present it to them.

Essentially, I do not usually market EFT as such - What I AM marketing is what EFT can do for them. The benefits it provides. The problems it solves. I present EFT as one of a range of tools for helping people within organizations to do better and get better results - with less stress.

It is unusual for me to conduct a program that is simply called "Emotional Freedom Techniques", although that happens more often these days now that EFT and our work are becoming more widely known. For most people in the corporate world, however, EFT and the whole idea of tapping on meridian points is a very foreign concept and one that sometimes has to be introduced gradually.

What I have tended to do is to incorporate EFT into a topic or program within which it can be presented as one of the potential solutions to their problems. To give you a feeling for the range of programs in which I have managed to incorporate EFT, here is a sampling of topics and programs I have conducted in the past couple of years:

This is just a sampling of topics. In addition to the above I have also incorporated EFT into several University Extension programs with a corporate bent on topics such as "Developing Personal Confidence"; "How Successful People Succeed", and "Overcoming Procrastination", as well as several workshops for school teachers on "Managing the Emotional Challenge of Teaching At-risk Students", and "Managing Difficult Students".

This is just a sampling of programs and EFT features in all of them to some degree.

How do I manage to get EFT into these programs? Simple. First I find out what the group's problems are by meeting with key personnel and asking them what their greatest challenges are. People love to talk about their problems, there's no shortage of them and they tend to differ little between organisations - These sorts of problems always involve people and emotions. Then I offer to conduct a program that will focus on solving those problems - And EFT will be included in that program as one of the potential solutions. I use the corporate client's words, not my words, to describe the program and results, and EFT is simply incorporated as one of the strategies that will be used to assist in producing those results.

It's important to note that I don't usually try to "sell" them EFT as such. I focus on their problem areas, tap into their desire for change (pardon the pun), and go from there. Usually somewhere in the discussion I will discuss the range of skills and strategies I can offer to help them solve their problems and EFT might come up in that discussion. And when it does the focus will be on what it can do for them more than on what it actually is. That's for later when we conduct the training...

It's important to note that both within the initial discussions and proposals I usually don't present EFT as the only solution available. I present it within a framework of useful approaches. I tell them - and show them - that there are many ways to solve these problems (and there are!). Then I present EFT as another solution, a new and very promising solution, one they probably haven't encountered before, and one that I - and my clients and others around the world - have achieved excellent results with. I find that people are very much less resistant to EFT when it is presented this way. And they go away prepared to use it. Much more so, in my experience, than if the approach is presented to them in isolation, without an understanding of where it fits in to the broad scheme of available solutions to their problems. The good news is too, that when I present EFT in this way I am often (more often than not) invited back to present another session specifically focusing on EFT. When people see what it can do for them then they want more.

Another important element and one which should be obvious is that I couldn't possibly present on all of these topics myself - so I partner with others who can present the other parts of them, then I come in to present the "emotional self-management" (i.e. EFT) component. By partnering with other people you add value to what you are doing and you also don't need to be an expert in that particular area. As an example, the course on Presentation Skills for Leaders was conducted with a competent colleague who presented the technical aspects of putting together an effective presentation, whilst I, who has never learned any of that stuff, focused on teaching EFT and other self-management skills for managing your own emotional state both prior to and during a presentation.

I hope these initial ideas have been helpful.

To your success,

Steve Wells

Psychologist and Peak Performance Specialist

 

 

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